Christopher Noll wrote a great piece announcing TigerDirect’s Pink Friday and said it best when he wrote, “you know you’re going to shop next Friday, so why not do something positive while you’re at it?“.

Noll further states, “TigerDirect has a long history of supporting charitable organizations and events. In addition to the Pink Friday event, the company sponsors the “Build Your Own PC Race” every year at CES, which raises money and donates new computer equipment to schools around the country. I compete (and manage to lose) every year and am already signed up for 2008. Wish me luck!”

Thanks for the story Christopher – it was the first online!

To read the original story, visit Yahoo Tech!: TigerDirect Spins Black Friday as Charitable Pink Friday

Making the Busiest Shopping Day the Most Charitable Day of the Year

Released: Wednesday November 14, 11:30 am ET

MIAMI–TigerDirect.com, a leading retailer of consumer electronics and technology products, is changing Black Friday to “Pink Friday” in an effort to make the busiest shopping day of the holiday season their most charitable day as well. The Pink Friday drive starts on the day traditionally known Black Friday, November 23rd, and runs through December 31, 2007. TigerDirect expects to donate more than a quarter million dollars from total sales and donations to the Susan G. Komen for the Cure for the fight against breast cancer.

TigerDirect.com always offers amazing deals, and Pink Friday will be no exception. TigerDirect will donate a minimum of $100,000 to the Susan G. Komen for the Cure and customers will have the opportunity to donate $1, $5, $10 or $20 to their purchase as a donation in their name.

“We at TigerDirect.com see Pink Friday as a way to make a difference,” said Gilbert Fiorentino, CEO of TigerDirect. “Not only will we be offering outrageous deals, but we will be contributing to a world-wide, life changing effort with Komen that makes a difference every day.”

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