Pink Friday

Making the Busiest Shopping Day the Most Charitable Day of the Year

Released: Wednesday November 14, 11:30 am ET

MIAMI–TigerDirect.com, a leading retailer of consumer electronics and technology products, is changing Black Friday to “Pink Friday” in an effort to make the busiest shopping day of the holiday season their most charitable day as well. The Pink Friday drive starts on the day traditionally known Black Friday, November 23rd, and runs through December 31, 2007. TigerDirect expects to donate more than a quarter million dollars from total sales and donations to the Susan G. Komen for the Cure for the fight against breast cancer.

TigerDirect.com always offers amazing deals, and Pink Friday will be no exception. TigerDirect will donate a minimum of $100,000 to the Susan G. Komen for the Cure and customers will have the opportunity to donate $1, $5, $10 or $20 to their purchase as a donation in their name.

“We at TigerDirect.com see Pink Friday as a way to make a difference,” said Gilbert Fiorentino, CEO of TigerDirect. “Not only will we be offering outrageous deals, but we will be contributing to a world-wide, life changing effort with Komen that makes a difference every day.”

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